Tag Archives: Asos

Dress Print Designs for Asos

Beta Fashion Projects have been running a competition to design a collection of four dress prints for A/W to be sold by asos.com. The brief was to take inspiration from traditional wallpaper design just as the likes of Jonathan Saunders have done for their Autumn Winter 11 collections.These are my favourite pieces from his collection.

So anyway I put together a last minute application for the project and am praying my work gets shortlisted. Watch this space…..!

Here are my four designs, 3 of them are allover repeats and one is a placement dress print. I took inspiration from William Morris style flora and fauna and did a lot of hand drawings of different flowers and leaves, I then used photoshop to inject some vibrant colour into the designs and add a contemporary twist.

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